In the heart of Pakistan, where family and cultural values run deep, resides Saad Izhar, a filmmaker whose work is a testament to his emotional connection with storytelling. Born and raised in a tight-knit joint family, Saad has always held these values close to his heart, and they shine through in his cinematic endeavors

Saad's journey in the world of film began when he pursued a degree in filmmaking. During his early years as a student, he delved into the art of creating short films that captured the essence of human emotions and relationships. These formative experiences laid the foundation for his future as a director who infuses his work with genuine emotion.Over the past seven years, Saad Izhar has made a significant mark in the industry as a TV commercial director. His portfolio boasts collaborations with both international and local brands, with a special focus on the world of beauty. His keen eye for detail and ability to translate the essence of these brands into captivating visual stories has earned him recognition and respect.

What sets Saad apart in the world of advertising is his unwavering commitment to infuse emotion into every project. He believes that storytelling should resonate with the audience on a personal level, touching their hearts and leaving a lasting impression. His emotional depth and understanding of human nature are reflected in the way he captures moments, making even a simple beauty product ad a profound narrative.

One of Saad's passions that transcends his work is his love for movies. He's an avid moviegoer, embracing all genres, with a particular soft spot for horror films. It's this love for storytelling in its purest form that drives his creativity as a filmmaker. He draws inspiration from diverse sources, which enriches his visual storytelling techniques.

While Saad Izhar has made a name for himself in the world of commercials, his eyes are set on an even greater horizon. He dreams of contributing to the revival of Pakistani cinema by directing feature-length movies. With the resurgence of Pakistani cinema gaining momentum, people are eagerly anticipating the day they can experience Saad's storytelling prowess on the big screen.

In a world where filmmaking often focuses on the superficial, Saad Izhar stands out as a filmmaker who delves deep into the well of human emotions and cultural values. His journey from a film student crafting short films to a celebrated commercial director is a testament to his dedication to the craft. As he sets his sights on the future, the world eagerly awaits the day Saad Izhar takes us on a cinematic journey through the lens of his emotions and cultural perspective, enriching the landscape of Pakistani cinema.